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New logo, poster unveiled for Musikfest's 30th year New logo, poster unveiled for Musikfest's 30th year

New logo, poster unveiled for Musikfest's 30th year

Wednesday, March 13, 2013 by The Press in Focus

The energy and fun of the nation's largest free music festival is highlighted in the Musikfest 2013 poster and new festival logo unveiled by ArtsQuest.

The new logo and poster mark the start of the 30-year celebration for the Bethlehem-based event, which attracts up to one million people to the city each August. The 2013 Musikfest dates are Aug. 2 - 11, with more than 300 artists anticipated to perform on 14 different stages throughout the city during the event's 10-day run.

"Everyone at ArtsQuest is extremely excited about this brand-new poster and logo," says ArtsQuest Vice President of Marketing and Public Relations Curt Mosel.

"The number-one thing we hear from our patrons is that they love the music and fun that make Musikfest so special. The logo and poster are designed to highlight that energy and excitement, while also reflecting on the evolution the event has undergone over the past 29 years."

The Musikfest 2013 poster, created by ArtsQuest Graphic Designer David Blank, brings to life many of the most popular elements of Musikfest, including the festival's live music, dancing and iconic performance tents. It also highlights the City of Bethlehem's rich history, featuring prominent local landmarks such as Central Moravian Church, Historic Hotel Bethlehem and the former Bethlehem Steel Corp.blast furnaces at SteelStacks.

"The goal with the Musikfest 2013 poster was to create an image in which every element of the artwork is alive," says Blank. "By using blue, orange and golden hues prominently in the work, it gives the poster an outward glow, something that's meant to highlight that magical time at Musikfest when the sun is setting and all of the festival stages are coming to life."

The new Musikfest logo, the third in the festival's history, is a custom font featuring wide, flowing letters symbolizing the lively atmosphere, energy and emotion of the event. In addition to all marketing and promotional materials, the logo will be featured prominently in a variety of festival merchandise and apparel.

The Musikfest 2013 poster is on sale now at or by calling the Stacks Shop at the ArtsQuest Center at SteelStacks, 610-297-7115.